A Digital Marketer and Designer.
CV
Professional Summary
With a solid foundation in social media marketing and a background in design, I bring a wealth of experience to the table. My skills span diverse areas including retail branding, social media management, sales, UI design, and digital marketing. I specialize in creating eye-catching promotional materials for both retail and digital platforms, offering a holistic approach to business promotion.
My proficiency extends to managing successful Facebook and Instagram advertising campaigns, along with content marketing on platforms like Red and WeChat. Holding Google Ads Certification and certifications from Google, HubSpot, SEMrush, and Mailchimp, I'm well-equipped to develop effective digital strategies. Committed to staying abreast of industry trends, I'm poised to drive impactful results for your projects.
Work Experience
2022-2022
Social Media Designer & Pegasus Integrated Health
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Successfully launched Facebook and Instagram ad campaigns with limited budget, reaching on average of 200 impressions per day within 60 days.
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Optimized website interface, resulting in a 30% increase website traffic.
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Regularly and actively managed and designed eye-catching social media posts for Instagram and Red Book, increased 50% followers mostly convert to new customer and 40% engagement rate.
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Achieved high visibility through frequent and effective promotion on social media interfaces for users in Greater Vancouver area.
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Collaborated with cross-functional teams to increase brand awareness and quality of content across all social media platforms.
2013-2020
Social Media Designer & Channel 3 Fashion Store
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Designed visually compelling posts, pages, and applications to attract customers, resulting in a conversion rate of 30-50% from online to in-store purchases.
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Managed Instagram, WeChat and Red Book social media platforms, selecting products and placing orders as a fashion buyer.
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Produced high-quality graphic and video content, high engagement rates from collaborating brands.
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Developed and implemented a comprehensive content strategy for multiple social media platforms, leading to a 40% increase in website referrals and higher customer engagement rates.
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Represented the company at fashion trade shows and secured potential new brand partnerships every year.
2010-2011
Freelance Graphic Designer & Mind's Design Studio
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Assisted in designing a stamp for the company, which was successfully sold at a Macau stamp action, raising over $1,000 USD.
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Produced creative and impactful images, graphics, and typography using the latest technology, tools, and software.
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Designed and developed eye-catching advertisements, logos, storyboards, product designs, labels, movie posters, and business signage for clients.
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Assisted in redrawing traditional drawings into digital illustrations, resulting in a 50% improvement in the effiency and accuracy of the design process.
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Managed multiple projects simultaneously, delivering all projects on-time and under budget.
2023-2023
Digital Marketing Specialist & CEC Mining Systems
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In a three-week engagement, conducted a comprehensive roadmap for improved digital marketing, addressing problems in both inbound and outbound marketing processes.
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Implemented actionable solutions and analytics tools, crafting a 12-month strategy to achieve a 30% increase in organic website traffic.
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Recommended and implemented strategies that yielded a remarkable 20% increase in email open rates and click-through rates (CTR) within the initial 6 months of email marketing campaigns.
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Devised a comprehensive plan for paid advertising, resulting in a projected 50% increase in website traffic within the upcoming 12 months.
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Outlined roles to hire, allocated budget, and devised a timeline to attain set objectives, including not only increased traffic but also guiding visitors to become leads.
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Project Management: Timeline with Gantt Chart
Skills
Social Media Designer Design Sales Management Retail Branding
Social Media Advertising Media Plan Digital Marketing Strategy
Education
2023-2023
Digital Marketing Diploma & Create Career College (CCC)
Business Strategy Plan, Online Business Dashboards, Media Ad Plan, Social Media for Marketing, Social Media Management (SMM), Social Media Optimization (SMO), Email Marketing, Online Advertising Platforms, Ads Platform Management, Google Ads (Search Ads, Display Ads, Video Ads, Google Analytics, Google Business, Digital Marketing), Meta Ads (Facebook and Instagram), search engine marketing (SEM), Search Engine Optimization (SEO), Customer Relationship Management (CRM), Remarketing Strategy, Marketing & Public Relations, Wordpress, Wix, Squarespace, YouTube and TikTok Marketing.
2013-2020
Bachelor of Interactive Design (BDes) & Emily Carr University of Art and Design (ECU)
UI Design, App Prototype, Website Interface, User Experience and 3D modeling
Certification & Self-learning
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Design: Adobe Photoshop, Illustrator, InDesign, XD (interface), After Effects, Lightroom, Final Cut Pro, Invision, Figma, Canva, Capcut, Wix, Microsoft.
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Social Media: Experienced using Social Media: Instagram, Facebook, TikTok, Twitter, YouTube, Pinterest, WeChat, Red.
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Certification: Certified by Google Ads, Google Analytics, Digital Marketing, Grow Offline Sales, Email Marketing, SEO from Google, HubSpot, SEMrush, and Mailchimp.
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AI Drawing: Chatgpt, Midjourney, Stable Diffusion.
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3D Design: Rhino, Solidworks, Modo, Sketchup, AutoCAD, 3ds Max.
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Online Streaming: Dubbing and Broadcasting (Chinese).
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Art Workshop: Texture Painting, Jewelry Class, Ceramics.
